An Authentic Approach: Aaron Draplin on Logo Design

January 7, 2015

He’s been around for a while — 40 years to be exact, but I’m just now really getting to know him. Aaron Draplin is the owner of his one man shop, DDC (Draplin Design Company) and he makes logos. But it’s his authentic, down to earth approach that makes him incredibly irresistible. I mean seriously, I can’t stop scouring the web for his videos.

As a designer, I really appreciate his taste in simplicity. But even more, I appreciate his attitude. In a conference talk he gave, he made the comment that as designers, we are insanely lucky to do what we do. And we have no right to complain… ever. We get to make cool stuff everyday, and that’s awesome.

You should watch this little video he did on his process for making a logo. It’s short and eye opening. What a beast.

1 Comment

  • Jacob says:

    I had the chance to meet Aaron recently. Great guy, so down to earth. His Field Notes are simple yet great. He once had a hat design that got rejected by the manufacturer because they found out about some political views Aaron holds. His response was to design a logo for a fictitious hat company and place the orders via that. He still does this to this day! Classic and hilarious.

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