Alan Vitek

When Commercials Act Like Film

By Alan Vitek

March 4, 2014

It’s been a long time since a commercial has captured my attention… I would say that Jean Claude’s Volvo commercial was one of that last one’s that really made an impression. Maybe it was just the Enya though.

But… this commercial by Cadillac… is amazing. Maybe it’s because I love Ulrich Schnauss. Maybe it’s because I’m a huge space nerd. Or maybe it’s because it doesn’t talk about the car directly. It’s a very well crafted moment… and I really enjoy it.